Actionable Insights
Making the most of your campaign.
When you have a data infused platform like Adcurate, you need audience analytics to measure the "what can be" as opposed to just "what happened". We weren't content with the standard reporting most adservers provide today, so we set out to deliver to our advertisers:
- Reporting on over 250 unique data segments
- 360 degree campaign measurement that shows offline sales lift
- Brand impact and engagement studies
- Net effect studies to track product purchase lift and buying behaviors from Nielsen Homescan
We aren't interested in analysis just because we have a lot of data. We're interested in helping your brand perform better. Our platform is built to provide real-time exploration of brand performance as well as meaningful, understandable reporting. We allow you to control audience segmentation, measure customer engagement, perform real-time profile comparisons and identify the most effective attributes of your campaign. It's insight in action.
Proof
What does this process look like in practice? Below are choice sections from an Audience Analytics Report taken from a recent campaign run for a Fortune 500 company. To bring a bit of perspective to our analysis, here are salient points:
- Campaign targeted three buyer segments:
- senior buyers
- financial and real estate
- lifestyle segments with goal of driving engagement by creative and website.
Delivery and Performance
These numbers are from the first 2 weeks of the campaign.
Audience Analytics
It's clear that there is a strong correlation between age and Click Through Rate.
- Recommended re-allocating budget to the older age segments due to tracked higher performance
- The strongest Click Through Rate was among Assertive, Pragmatic, & Perfectionist mindsets*
Optimization
It's clear that age is the primary driver in this case. However, the combination of this trend with the above mindset analysis provides a clear message to the creative team.
